There are a range of techniques that you can use to classify audiences:
Audience Profiling
Demographics
This looks at the type of jobs/work that the adult population does. There are six groups and there is a letter code to describe the income and status of the members of each group. See below:
A - Higher Management, bankers, lawyers, doctors and other professionals.
B - Middle Management, teachers, creative and media people e.. graphic designers etc.
C1 - Office supervisors, junior managers, nurses, specialist clerical staff - white collar.
C2 - Skilled manual workers, plumbers, builders - blue collar.
D - Semi-skilled and unskilled manual workers.
E - Unemployed, students, pensioners and casual workers.
Geodemographics
This is study of grouping people in a particular geographical area according to socio economic criteria.
Psychographics
This is a way of finding out about lifestyles of consumers and combine this with information about where they live, jobs they do to produce a profile.
Mainstreamers - People who live in the world of the domestic and the everyday. They have a daily routine which they have to do, for an example a school student going to a school.
Aspirers - People who are driven by others' perceptions of them rather than their own values.
Succeeders - People with a lot of confidence and have a strong goal orientation and tend to be very organised.
Resigned - Tend to be older people with constant.
Explorers - People who are driven by a need for discovery and challenges.
Strugglers - People who live for today and make few plans for tomorrow, they would rather depend on winning money or getting it handed to them than doing something for themselves to get them.
Reformers - People who value their own independent judgement.
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