ASA stands for Advertising Standards Agency.
The ASA is an organisation which enforces advertising rules. It takes action against advertising companies which break the rules. They deal with complaints from the public and investigate each one. They actively check the media and take action against misleading, harmful, or offensive advertisements. If the advert is found to be in breach of the UK Advertising codes it has be taken off or changed to make it acceptable.
Ofcom is an independent regulator which issues a broadcasting code for, and regulator T.V, radio, fixed line telecoms, mobiles, postal services etc. It sets out rules which is T.V. and radio broadcasters must follow. The code includes protecting under 18s - observing the watershed on TV and music videos. There are rules about offensive of language in lyrics in music tracks, live music performances/ interviews or studio conversations. Listener do not expect to hear strong language during the day on radio. Where during live interview someone swears, a broadcaster has to give and immediate apology. Ofcom make sure that everyone in the UK gets the best from the communications services and make sure they are protected from scams.
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